Unrequited love

We've all had it. I'm sure it's affected everyone that has lived on this earth (unless you've had a frontal lobotomy). But WHY on earth do we have to go through that? Unrequited love has created many a novel, TV show, movie and a hell of a lot of real life (and most definitely virtual) DRAMA! Because of unrequited love, a lot of lying has to occur. I didn't quite get on with a date a few weeks ago, I made up excuses to not see him again. Even went so far as to say I had met someone else, when that wasn't even close to the situation. I didn't like him, I didn't want to see him again, but I couldn't just tell him that outright. Are we not mentally, physiologically or intellectually capable of dishing out or hearing the truth? May I ask one question...why can't we just be honest with how we feel. Why do we have to make things up so as to not hurt another person's feelings? Would it have been so wrong for me to have said---

"you know, look 'insert 2nd date guy's name here', I think you would want to be with someone that finds you interesting and charming, and that is not me. I wish you the best, take care!"

Sometimes we even go so far as to completely ignore that person. Make like they never existed. WHY?! Whatever happened to "the truth shall set you free". I want this answer and I would like it in my lifetime, but again, I'm sure this one won't be either!

Good Lord, there's even a wiki page on unrequited love.

It sure does make us feel like shit, doesn't' it? But then when it's not unrequited, it makes us feel anything in the world is possible....So without going through it, I guess we wouldn't know real love feels like...And that's just positively yummy--so I guess we trudge through and keep going on our quests!